ZEE5 partners with Israel-based AI video enhancement startup Minute.ly

New Delhi: ZEE5, the video streaming platform owned by Zee Entertainment Enterprises Ltd (ZEEL), has announced a strategic partnership with Israel-based artificial intelligence (AI) driven video enhancement company Minute.ly. The streaming service has integrated Minute.ly’s AI tool to enrich its platform’s video content, maximizing user engagement, improving overall video views and site traffic, and expanding ZEE5’s reach, it said in a statement.

With Minute.ly’s AI tool, ZEE5 can predict user engagement, which will ultimately affect its video revenue. The company’s patented video optimization algorithm automatically identifies peak moments from any video on site by analyzing the visual content and its performance. It also provides insights regarding user interests, enabling content creators to know what viewers watch and connect with.