Flipkart launches initiative to bring artisans, weavers

Walmart-owned Flipkart on Wednesday launched a new initiative ‘Samarth’ to bring Indian artisans, weavers and handicrafts makers on its platform.

The e-commerce giant, which is locked in an intense battle for leadership in the Indian market, has partnered with five non-governmental organisations (NGOs) to help artisans use the online marketplace to sell their products.

Flipkart Samarth has been designed to support artisans in their e-commerce journey from onboarding till they get familiar to selling products online, Flipkart Group Chief Executive Officer Kalyan Krishnamurthy told reporters here.