Flipkart Furniture makes an offline foray

Bengaluru: Online marketplace Flipkart has launched a furniture experience centre, thus marking the firm’s first foray into the offline world. Spread across 1,800 feet, Flipkart’s furniture experience centre in Bengaluru aims to give customers a glimpse into the selection offered along with creating awareness around seamless buying and installation, said the company on Sunday.

This move underscores the importance of having an offline presence for categories such as furniture, which still requires a touch-and-feel format for customers.

“The furniture category has traditionally had a strong presence offline, because customers like to see and touch the products they are buying,” said Adarsh Menon, vice-president of furniture, electronics and private label at Flipkart.