Jio Phone’s market share dips for 3rd straight quarter in April-June

It seems that demand for Reliance Jio’s 4G feature phone, which sold more than 50 million units since its launch in August 2017, is softening. The market share of Jio Phone, which controlled almost half of India’s feature phone market in the second quarter of the calendar year (CY) 2018 declined significantly to 28% in exactly a year’s time.
According to April-June CY 2019 numbers from Counterpoint Research, Jio Phone’s market share in the feature phone segment declined to 28%. This is its third straight quarter of loss. The company controlled a market share of 30% in Q1 2019 and 38% in October-December 2018. During the April-June quarter last year, it commanded 47% of the feature phone market in the country, its highest so far.