Netflix launches a cheaper, mobile-only plan in India

New Delhi: Netflix has introduced a mobile-only subscription plan in India at ₹199 a month, as the world’s largest video streaming service looks to add users in the country where video content consumption has surged, with data prices plunging to among the lowest in the world.

This is Netflix’s first mobile-specific option anywhere in the world and its fourth India plan in addition to the existing basic ( ₹499), standard ( ₹649) and premium ( ₹799) plans.

With the cheaper subscription plan, Netflix expects to reach new users in India, who typically watch videos on their mobile phones.