Online video content investment in India now at $3.6 billion: Report

NEW DELHI: Online video content spends in India rose 24% in 2018 to touch $3.6 billion. The country shows the highest rate of investment growth in southeast Asia which saw an overall rise of 12% year-on-year to touch an investment of $10 billion, according to the latest edition of Asia Video Content Dynamics, an annual report published by Media Partners Asia (MPA), an independent provider of research, advisory and consulting services across the media, entertainment, sports, telecommunications and technology industries in Asia Pacific.

Asia Video Content Dynamics tracks investment, production and consumption for TV, film and online video across India, Korea and south east Asia’s five biggest growth markets (Indonesia, Malaysia, the Philippines, Thailand and Vietnam).