Dream Theatre to represent ‘Subway Surfers’ brand in India

MUMBAI: Brand management and licensing firm Dream Theatre has secured the official licensing and merchandising representation for SYBO Games’ SUBSURF consumer and lifestyle brand, based on ‘Subway Surfers’, for India and South Asian markets.

‘Subway Surfers’ was the first game to reach one billion downloads on Google Play and has crossed the 2.5 billion downloads worldwide mark earlier this year. In India, the game has 262 million downloads to date, making the region the largest market for ‘Subway Surfers’ in the world.

Dream Theatre, which recently signed similar deal for popular manga series character ‘Ninja Hattori’, will establish and grow the licensing business in India and South Asia.