India 2nd largest pay TV market after China

NEW DELHI: The media and entertainment industry grew by 82.4% in the last five years, and the industry was worth Rs 1.67 lakh crore in 2018. India has emerged as the second largest pay-TV market after China, with TV penetration reaching 66% of the 29.8 crore TV households in 2018 — a 7.7% increase over the previous Broadcast India Survey in 2016.

The growth drivers for TV include digitalisation of cable services, higher uptake of HD channels, growth of OTT platforms aided by the rising smartphone penetration and high-speed data adoption. Print media industry accounted for the second largest share, with a revenue of Rs 30,550 crore in 2018 — registering a growth of 0.7% — according to the FICCI & EY Report 2019.