Airtel ties up with Shemaroo to stream Puri Rath Yatra

NEW DELHI: Bharti Airtel has tied up with Shemaroo to live stream the Puri Rath Yatra on Airtel TV app, the company said in an official release on Thursday.

As part of the company’s AirtelThanks customer rewards program, the company will allow its customers to view entire proceedings live on the go with Airtel TV app.

“Devotional content is one of the most popular and fastest growing segments when it comes to digital content and we will continue to expand in this content segment through our strong focus on partnerships,” said Sameer Batra, CEO – content and apps, Bharti Airtel.