Realme to partner with offline retail chains; expand reach

Chinese smartphone maker Realme India has initiated talks with leading cellphone and consumer electronics retail chains for sales of its handsets after several of them stopped or refused to sell due to low margin offered, chief executive officer Madhav Sheth said.

Talking to ET, Sheth said the company has just inked a deal with South’s leading cellphone retail chain, Sangeetha Mobile to sell its products. As of now, offline sales accounts for 20% of Realme’s revenue with presence in 8,000 cellphone stores in 50 cities, which it wants to scale up to 20,000 outlets in 150 cities.