YouTube is considering changes to kids content after criticism

YouTube is considering more changes to how content for kids shows up on the world’s largest video site as criticism mounts that it’s unsafe for children.
YouTube, owned by Alphabet Inc.’s Google, is debating changes involving kids’ content, according to a person familiar with the discussions. The Wall Street Journal earlier reported that the company was mulling moving all videos for children to its separate YouTube Kids app. Such a drastic change is unlikely, according to the person, who asked not to be identified discussing in-house company deliberations.

The Google unit has long positioned itself as a neutral platform that lets anyone upload and watch whatever videos they want. But now the site is struggling to convince parents and advertisers that it can protect children from violent, upsetting and harmful content. On Monday, Bloomberg reported that children who use YouTube’s main site far outnumber those who stick to the safer, vetted YouTube Kids app.