TV makers pinning hopes on India’s performance in ICC World Cup for healthy sales growth

Television manufacturers are hoping for an exuberant performance from India in the cricket world cup to see their sales grow by around 20 per cent in a cricket-frenzy nation. The lukewarm TV sales till about a week ago picked up drastically ahead of the India-Pakistan match on Sunday and the trend may continue considering positive market sentiment post election results, Sony India Managing Director Sunil Nayyar told .
“Now we are witnessing the Cricket World Cup…initially the momentum was slow but it has caught up in the last one week time, specially this weekend, thanks to the India-Pakistan match yesterday,” he said.