Indian startups working on ‘India-First’ solutions instead of localising foreign models, says WhatsApp India Head

What began with the likes of Flipkart and Ola in bringing business models of technology firms (such as Amazon and Uber) from the west and localising them as per the India market is now changing as Indian startups are creating solutions that unique to India, according to WhatsApp India Head Abhijit Bose. The biggest role model for such startups has been OYO that began as an aggregator of budget hotels and is currently the world’s sixth largest hotel chain — a model that was first-of-its-kind in the world.

“…we are seeing innovative ideas that are India-first,” PTI quoted Bose as saying adding that the since technology and platforms are now there on which the ecosystem is now getting built, it will scale very quickly. Bose, who earlier co-founded mobile payments startup Ezetap, was appointed by Facebook as the head of its messaging app WhatsApp’s reportedly biggest market — India with over 200 million users, in November last year to boost the growth of its Business app and Business API in India.