Whatsapp to take legal action against entities for sending bulk messages

WhatsApp will start taking legal action against individuals and companies sending out bulk messages in violation of its service terms even if such information is available through channels outside the messaging platform.

Entities “engaged in or assisting others” for activities such as sending automated or bulk messages would face legal action from December 7 onwards.

The development assumes significance as reports claimed that tools are being used by marketers and other entities to send out spam messages on the platform, that has more than billion users worldwide.

With more than 200 million users, India is a key market for WhatsApp.