Xiaomi’s online market share declines in Q1: Counterpoint

India’s smartphone shipments from the online channel reached its highest ever share of 43% during January-March quarter of 2019 even as India’s leading brand Xiaomi saw a decline in its online market share, according to Counterpoint Research. Online channel shipments grew 17% year-on-year in Q1 2019 driven by new launches, sales events, and lucrative offers rolled out during the quarter, while the smartphone shipments in the offline segment declined by 4% year-on-year.

Xiaomi led the online market with 43% share, which came down from 57% for the same quarter last year.

Samsung adopted online flash sales strategy for the first time with Amazon on the Galaxy M10 and M20 models, increasing the brand’s online share