Zee5 partners with Israeli firm Applicaster to improve viewer experience

ZEE5, the OTT digital platform of ZEE Entertainment Enterprises Ltd., announced a strategic partnership with Israeli cloud platform Applicaster for developing and managing it’s app.

The collaboration was inked in the presence of Pavan Kapoor, Indian Ambassador to Israel. Applicaster in Tel Aviv, Israel will focus on redesigning the entire interface of the ZEE5 app given the evolving trends and preferences of the new-age OTT viewer. It will also enhance the features and functionality of ZEE5’s offering to ensure a rich, seamless viewing experience to the viewers.

Speaking about the partnership, Tarun Katial, CEO, ZEE5 India said, “India is the world’s fourth largest app market and one of the most crowded one for OTT players. Today we have become the first to harness the capabilities of Israeli tech start-ups and their expertise in the mobile entertainment space.”