Google is India’s most influential brand for fourth year in a row: Ipsos study

NEW DELHI: American search giant Google trumped local brands such as Reliance-owned Jio, and digital payments company Paytm to again become the country’s most influential brand in 2018, according to a study by research firm Ipsos.

Google has held on to its most-influential spot for the fourth year in a row, Ipsos noted. Ipsos studied brands on five parameters of influence–leading edge, trustworthiness, engagement, corporate citizenship and presence. Ipsos sought opinions of 1,000 internet users in India for the study that globally spanned 17 countries and 34,500 citizens. The study assesses over a 100 brands on their influence in each country.

Google has held onto the top spot, four years in a row, “defining benchmarks in providing excellence in engagement, emotional connect and assisting in making smarter choices,” Ipsos said in its report.