SonyLiv looks to the south to expand, eyes Telugu and Tamil digital content market

After creating a library of 30,000 hours of digital video content in Hindi, SonyLIV has set its eyes on Telugu and Tamil digital content market.

Between the two Southern languages, there are about 80 million people who watch videos on mobiles and other digital devices. “With a good 4G coverage and deep mobile penetration, we see a huge potential in these two markets,” Uday Sodhi, Business Head (Digital) of Sony Pictures Networks India, told BusinessLine.

The company is in the process of identifying Hindi content that can be dubbed into Telugu. “As we identify the potential Hindi content that can be offered to Telugu users, we are in the process of creating exclusive content in the local language,” Uday Sodhi said.