‘We are positioning ourselves as a premium brand’

Chinese smartphone brand Oppo, which entered India in 2014, has picked up pace in a short time, and today, is among the top four brands in the country with a market share of around 8 per cent (as per the Q1 report of IDC). The company is investing a lot in the country as part of the ‘Make in India’ initiative and is setting up a new facility in Greater Noida at an investment of ₹3,500 crore. It already has a plant in Noida and an R&D centre in Hyderabad. The company has also tied up with sporting events , the latest being the ICC World Cup. As the company gears up for the launch of its new flagship smartphone ‘Reno’ (scheduled for Tuesday) and the unveiling of a new logo, BusinessLine caught up with Charles Wong, CEO, Oppo India and President, Oppo South Asia. Excerpts: