K-pop, meditation music: Spotify brings new genres to India’s millennials

Spotify has unveiled a new playlist called ‘India Discovers’ that includes 40 tracks by several emerging and established global artistes that millenials of the country have discovered on the music streaming platform in the past 60 days.

The insights are pretty interesting as the trend shows curious listeners are making the most of the platform and breaking away from the domain of regular genres to step into a refreshingly new musical space.

The 18- to 24-year-old listeners, currently the largest group on Spotify worldwide, comprising more than 34 per cent of overall listeners, are discovering artistes from the West as much as K-pop artistes.