Jeff Bezos finally gets ‘amazon’ domain: Report

After seven years of trying, Jeff Bezos led e-commerce giant Amazon has finally bagged the ‘.amazon’ domain name from the Internet Corporation for Assigned Names and Numbers (ICANN).

The e-commerce giant first applied for this domain in 2012 but its approval took seven years because a group of South American countries through which the river Amazon flows, raised objections.

However, in a meeting last week, ICANN’s board finally made a decision that it has repeatedly sought to avoid for all these years, The Register reported on Tuesday.