‘.Amazon’ gives e-commerce giant its own internet domain

E-commerce giant Amazon was on its way to running its own online neighborhood Monday after the internet’s address keeper granted the “.amazon” domain to the company.

After waiting in vain for years for the US online retail colossus and an alliance of South American countries to resolve their battle over the right to web addresses ending with “.amazon,” the Internet Corporation for Assigned Names and Numbers (ICANN) this month sided with the Seattle-based company.

In 2012, Amazon applied for “.amazon” and two internationalized versions of the name. Brazil and several other countries put the US company on notice that they were opposed to the idea.