Political ad spend on Facebook, Google tops Rs 53 crore

New Delhi: Political parties have spent over Rs 53 crore on digital platforms like Google and Facebook between February and May, with the Bharatiya Janata Party (BJP) accounting for a lion’s share of the spending.

According to Facebook’s Ad Library Report, there were 1.21 lakh political ads with a total spending of more than Rs 26.5 crore between February and May 15 this year.