OTT services beat TV in customer satisfaction in India

New Delhi: Streaming video-on-demand services have beaten TV in customer satisfaction in India as the country is at the third spot (52 per cent) when it comes to pay for content, after China and Brazil, a new report said on Friday.

Germany-based data research firm Statista, in its Digital Economy Outlook, said that Amazon tops the list of digital music services globally.

“The willingness to pay for content is highest in China, Brazil and India (52 per cent), with Germany and UK lagging behind,” the findings showed.