This is Google’s new strategy to make Google Pay reach more Indians

After making a debut in the payment services section in India in 2017, Google is reportedly planning to make its Google Pay service reach more users in the country using a new strategy – making it deeply integrated in Android apps. As reported by the TechCrunch website, the search giant is said to have built tan in-app engagement rewards platform to let business and developers retain users by implementing it in their apps.
This new platform could be coming to developers in the form of SDK this year. So what’s the role of Google Pay here? It has been reported that the project will make use of Google Pay as the app through which it will be rewarding users. This is expected to result in an increased usage of the service.