‘95% of video consumption in India is in regional languages; Hindi internet users will outnumber English users by 2021’

Globally we have over 4 billion internet users now and another billion coming in, mostly from Asia. How different are internet consumption patterns for these new users compared to those that came before?

Unlike the first billion or so people who came online, the last billion who came online largely in the last three years – primarily from countries like India, Indonesia, Brazil, Nigeria – are very different in one key aspect. You and I probably started our computing journey on laptops and desktops. That was the first computing device we used, but these one billion and the next three billion who will come online will start on a smartphone, and in most cases, just stay on a smartphone.