Google to push new ads on its apps to lure shoppers

SAN FRANCISCO – Whether you are Googling on the couch, fiddling with Maps in the car or swiping through the Discover feed on the toilet, expect Alphabet Inc’s Google to put ads in several new spots this year.
The search giant this week announced an expansion of its advertising real estate to boost revenue from mobile shoppers. It will feature ads on the homepage of its smartphone app worldwide, show more ads in Maps and place ads with image galleries in search results.
The changes come as choppy revenue growth prompt questions from some Alphabet investors about whether services such as Amazon.com Inc and Facebook Inc’s Instagram are drawing online shoppers and in turn, advertisers away from Google.