Stability may return to telecom market by fourth quarter of 2019: COAI

New Delhi: Stability and rationality may to return to the telecom market by the fourth quarter of the current fiscal, as mobile operators move beyond hyper-competitive pricing into tapping new, value-added avenues of revenue to bolster topline and profit, according to industry body COAI. “We expect stability and rationality to return to the market. The market has been, in a sense, a bit irrational in terms of dynamics, in terms of pricing…intensity of going after other people’s customers,” Cellular Operators Association of India (COAI) Director General Rajan S Mathews told .
The telecom operators will look at getting more offerings like content, e-commerce and financial services aggregated onto their networks to enhance revenue streams and arrest declines in topline and bottomline, he said.
“I don’t personally expect to see revenue declining by the time we get to the fourth quarter of the current financial year. We have seen that for the last 5-6 quarters, we have seen decline in topline and profitability.