India’s online video audience to grow to 500 mn by 2020: Google

Online videos are “reshaping the way” Indian consumers gather information and make purchase decisions, and the audience for online videos is poised to touch 500 million by 2020, said a report by Google on Thursday.

According to Google’s ‘Year in Search – India: Insights for Brands’ report, about one-third of all searches for online videos are entertainment related.

Other categories like lifestyle, education and business have also shown 1.5-3X growth in the last two years, it added.

“Online video is reshaping the way consumers gather information and make purchase decisions. It is playing a big role in the car-buying path to purchase, with 80 per cent of car buyers using it as a research destination,” the report said.