Flipkart launches online grocery store ‘Supermart’ in Mumbai

MUMBAI: In a view to capture a large market share of the online grocery segment, leading e-commerce player Flipkart Wednesday said it has launched its online grocery store Flipkart Supermart in the city.

It had done a soft launch in the city in February. It delivers to 91 pin codes in the city which covers 85-90 percent of the city.

The Walmart-owned company had started its online grocery business a year and a half ago and is present in Bengaluru, Chennai, Hyderabad and Delhi.

It has set up a fulfillment centre in Bhiwandi for groceries. It offers 10,000 products, including 600 to 700 of its private labels.