India’s music streaming market gets louder

The transition from feature phones to smartphones, the data rates being the cheapest in the world, coupled with the fact that Indian consumers spend 21.58 hours per week listening to music (surpassing the global average of 17.89 hours a week), there are a myriad factors bolstering the growth of the Indian music streaming market.

With the recent advent of global players like Spotify and YouTube Music in the fray, the music streaming market is transitioning from its infancy stage and is poised to grow further, according to industry players and experts. Personalisation and localisation seem to be the growth drivers now.