Government plans criteria for social media purchases

NEW DELHI: The government may soon have a standardised procedure and criteria to hire and pay agencies for uploading its official videos on YouTube and posting its messages on Twitter and Facebook.

At present, most government agencies have their social media handles managed by third parties, and these contracts vary due to lack of uniform criteria and purchase procedures. “We are evolving benchmarks for buying social media services like making movie clips and posting them on various social media platforms. These are at a preliminary stage,” an official aware of the development told ET.

The increasing social media requirement is likely to be met through the national public procurement portal, Government e-Marketplace (GeM), as the online purchase platform plans to host such services which need to be constantly evaluated while billing.