Chinese brands rule Indian smartphone market with 2/3rds of share: Counterpoint Research

Chinese brands controlled a record 66% of Indian smartphone market in the first quarter, led by Xiaomi Corp, a report showed, with volumes rising 20% on the back of popularity for brands like Vivo, Realme and Oppo.

Xiaomi’s India shipments fell by 2% over last year, but the Beijing-based company was still the biggest smartphone brand in the country, followed by Samsung Electronics Co Ltd, according to Hong-Kong based Counterpoint Research.

Shipment volumes for Vivo jumped 119%, while those of Oppo rose 28%.

“Vivo’s expanding portfolio in the mid-tier range ($100 to $180) drove its growth along with aggressive Indian Premier League cricket campaign,” Counterpoint analysts said.