Facebook bans personality quiz apps on its platform

In its latest move to ‘protect’ user data, Facebook is banning personality quizzes on its platform. The move comes a year after the Cambridge Analytica scandal which accessed millions of user data through a personality quiz app, ‘this is your digital life’.

Facebook in a blog post explains, “Additionally, our Facebook Platform Policies are being updated to include provisions that apps with minimal utility, such as personality quizzes, may not be permitted on the platform. The update also clarifies that apps may not ask for data that doesn’t enrich the in-app, user experience.”