Dish TV forays into OTT segment with Watcho

NEW DELHI: Dish TV Thursday forayed into online Video on Demand segment by launching OTT (over-the-top) platform ‘Watcho’, and expects to have 10 million user-base within a year, said a top company official.

Essel Group’s DTH arm is targeting the young millennial across the country, and as per its strategy it will offer short format contents, which are economically viable along with user-generated platforms in languages such as Hindi, Kannada and Telugu.

Besides, the company has also plans to add contents on its platform in other regional languages, including Bhojpuri and Gujarati, to expand in the OTT market.