Time to build synergies between OTTs, telcos: Experts

New Delhi: There is an urgent need to develop synergies between the telecom service providers and over-the-top (OTT) players for a healthy growth at a time when data consumption in India has increased multi-fold, experts said here on Saturday.

OTT players like Hotstar, ALT Balaji, Zee5, Voot, BigFlix, Sony LIV, Eros Now — apart from the global giants like Netflix, Hulu and Amazon Prime Video — have become popular in both urban and rural areas in the country.

From 2014-2017, OTT players have invested over $300 billion in hosting, transport and delivery infrastructure.