Airtel forays in to e-books services segment

Telecom operator Bharti AirtelNSE 1.21 % Wednesday announced the launch of its e-book services which will be offered to subscribers through mobile app Airtel Books.

“E-books is a fast growing segment along with music and video. We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach,” Sameer Batra, CEO – Content & Apps, Bharti Airtel said in a statement.

The service will be available to both Airtel and non-Airtel customers in iOS and Android, which will initially offer over 70,000 titles from Indian and international authors.