ZEE5, Qwikcilver partner to launch e-gift cards for content

Online content platform ZEE5 has announced a tie-up with end-to-end gifting solutions firm Qwikcilver to launch ZEE5 e-gift cards across major online and retail marketplaces. According to the firms, these e-gift cards will be available across major marketplaces and e-commerce destinations such as Amazon, Snapdeal, Woohoo, PayTM among others, as a gifting option.

The goft card will allow the receiver to obtain access to unlimited content choices on the online OTT platform for a specific period. Manish Aggarwal, Business Head, ZEE5 India, said that this would see traction since “gifting is inherent in Indian culture”.