Absolutdata launches NAVIK TradeAI solution

Absolutdata has announced the launch of NAVIK TradeAI, the world’s first Trade Promotion Intelligence (TPI) solution. The latest addition to Absolutdata’s popular NAVIK AI Platform, NAVIK TradeAI empowers CPG trade promotion teams to radically improve planning and revenue performance with the power of AI and machine learning in an easy-to-use TPI solution that delivers better results more quickly.

Now available to Absolutdata customers, NAVIK TradeAI has allowed trade promotion teams using the solution to drive 4-7 percent increases in incremental sales. Prior to the launch of NAVIK TradeAI, trade promotion teams had to rely on Trade Promotion Management (TPM) software, which helps with efficiency and tracking but doesn’t directly drive sales increases, or Trade Promotion Optimization (TPO) solutions, which lack agility and self-learning capabilities. NAVIK TradeAI enables better modeling with more than 10 additional data sources typically ignored by TPO and TPM solutions.