Netflix membership set to be cheaper for Indians: Here’s the new tentative pricing

Netflix Inc is testing a 250 rupee ($3.63) monthly subscription for mobile devices in India, the video streaming giant said, aiming to boost its presence in a price-sensitive market where data consumption on smartphones is surging.

California-based Netflix currently offers three monthly plans in India, ranging from 500 rupees to 800 rupees, but those are still expensive compared with similar offerings from rivals.

Amazon’s Prime service, which offers video streaming, music and faster shipping of purchases, is priced at 999 rupees a year while local rival Hotstar has a free service as well paid plans starting at 365 rupees a year.
Netflix’s test plan at 250 rupees a month gives users access to standard definition video on smartphones and tablets, a company spokesman said.