Apple unveils Apple TV+ streaming service to rival Netflix; India launch ‘later this year’

Apple Inc. unveiled its next take on TV, challenging Netflix Inc. in the competitive video streaming market.

At a star-studded event in Cupertino, California, on Monday, the technology giant unveiled an original content service called Apple TV+, a revamped TV app, and an Apple TV channels service for tapping into outside providers including HBO, Showtime, and Starz.

Zack Van Amburg and Jamie Erlicht, who run Apple’s original video programming, introduced the TV+ service by playing video featuring Steven Spielberg and Ron Howard. Then, a slew of big name celebrities working on movies and TV shows for Apple discussed their projects.