Apple’s video event may be a non-event for streaming companies

Apple is widely expected to enter the highly competitive video-streaming market at an event on Monday, but Wall Street could react to the news with yawns.

The announcement — which will detail a plan that Apple has been dropping hints about for weeks — is unlikely to be a game changer for Apple or its competitors, according to analysts who said it would be hard for Apple to match video-streaming rivals in the breadth of original content it offers. And because it will represent such a small part of Apple’s own business, the event may not have much impact on its stock price.

“In order to move the needle with services such as video, Apple would need to add a business several times the size of Netflix,” wrote Raymond James analyst Chris Caso in a March 14 note. The “iPhone is simply so big, it’s difficult for anything else to have an impact.”