From Vivo to PhonePe, Aamir Khan to be the face of 3 brands this IPL season

Bollywood heavyweight Aamir Khan will be the face of three brands this Indian Premier League (IPL) season. He will be seen selling the wares of Vivo, the title sponsor of the league, digital payments company PhonePe, and shoe brand Walkaroo.

Vivo appointed Khan as its brand ambassador in March 2018, while PhonePe made the announcement on Wednesday, days ahead of the launch of this year’s IPL. PhonePe is also the lead on-air sponsor of the IPL, which airs on the Star India network and Hotstar.

The three brands together are expected to spend nearly Rs 250 crore during the IPL this year. While Vivo pays the Board for Control of Cricket in India (BCCI) Rs 440 crore annually for the title sponsorship of the league, it has also bought inventory on the Star network, and is expected to spend nearly Rs 100 crore on TV, digital, and on-ground promotions this season.