Zee Media signs exclusive partnership deal with Taboola

Taboola, the leading discovery platform, today announced an exclusive partnership with Zee Media, one of India’s largest media companies. Set for a two-year duration, the partnership will see Zee Media implement Taboola Feed on desktop, mobile web and in-app to increase user engagement and generate additional revenue.

Zee Media, which reaches more than 220 million users on broadcast and 60 million on digital per month, owns news brands such as Zeenews.com, India.com, DNAIndia.com and WIONews.com, will launch Taboola Feed, a vertical-scrolling feed that enables users to access content including articles, in-feed video and premium content. Similar to how people experience social networks, Taboola Feed encourages audiences to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video and other experiences the user might be interested in discovering next.