OTT platforms may see consolidation over next five years

The rapidly increasing over the top (OTT) space is likely to see consolidation over the next five years, according to industry experts.

In the OTT/ digital space the number of players will shrink and I predict the maximum number of players that will remain in this space will not be more than 10 in the next three to five years. Advertising money is going to get even more fragmented and with increasing players its going to get worse,” media veteran Raj Nayak said at the Ficci Frames event.

I think thats when real realisation of value will happen both in terms of subscription and advertising, he said.