Digital sector to overtake film entertainment segment in 2019: Ficci report
The Indian media and entertainment (M&E) sector grew at 13.4 per cent, more than nominal GDP growth rate of 10 per cent, to reach Rs. 1.67 trillion ($23.9 billion) in 2018 , according a report. It is expected to cross Rs. 2.35 trillion ($33.6 billion) by 2021, growing at 11.6 per cent.
A report by EY-FICCI titled ‘A billion screens of opportunity’ has stated that while television retained its position as the largest segment, the growth is expected to come from digital in 2019 overtaking the film entertainment sector.
Ashish Pherwani, Partner and Media & Entertainment Leader, EY India, said, “The growth of digital infrastructure is further enabling Indians to fulfil the need for personal content consumption across languages and genre.