At $1.63 b, India accounted for 8.7% of global digital ad-fraud in 2018: Report

App fraud contributes over 85% of total ad-fraud making web space vulnerable
At $1.63 billion, digital ad-fraud in India hit 8.7 per cent of the global total.

According to market research firm techARC’s India digital ad-fraud market report, digital commerce contributed to more than half (51 per cent) of the total ad-fraud in India, followed by leisure and travel at 26 per cent; entertainment and gaming at 13 per cent; banking and finance at 8 per cent; healthcare and pharma at 1 per cent.