Sony launches Marathi feed of kids channel

Sony Pictures Network India (SPN) has launched Marathi feed of its kids channel, Sony YAY, making it the only kids channel with seven languages.

Sony YAY is already available in Hindi, Tamil, English, Telugu, Bengali, Malayalam.

“Considering we are the only 100% original desi content TV channel for kids, our aim is to provide our content in every local language preferred by kids,” said Leena Lele Dutta, Business Head of Kids Genre, at Sony Pictures Networks India.

“In Maharashtra, a very high kid’s viewership comes from various Marathi TV channels that spans across regional GEC, regional Movies, regional Music etc. It’s only natural that there’s also a huge appetite in kids to consume the content exclusively meant for them in their native language. Our Marathi feed launch is only a step to fill in the gap.”