How Aram Nagar in Mumbai became the Silicon Valley of Indian Media & Entertainment Industry

When Period. End of Sentence. — a documentary on the fight for menstrual hygiene set in Uttar Pradesh’s Hapur district — won an Oscar in the last week of February, the entertainment industry took to Twitter to congratulate its Indian executive-producer, Guneet Monga. Amid all the adulation in hashtags, a tweet from screenwriter Harneet Sethi stood out: “A big win for India. A giant win for Aram Nagar. #PeriodEndOfSentence #Oscars @guneetm”

Sethi’s salute to Aram Nagar was an indication of the significance of the Andheri suburb in Mumbai — and not just because the 35-year-old founder of boutique production house Sikhya Entertainment has spent the last decade of her career in this neighbourhood. Aram Nagar has risen to be the Silicon Valley equivalent for the media & entertainment industry of India.