China’s Nubia wants to challenge OnePlus in India; to launch gaming and wearable smartphones

NEW DELHI: Chinese handset maker Nubia is planning to “restart” in India with the launch of its gaming and wearable smartphones as it eyes the leadership position in the premium smartphone segment currently held by OnePlus

Co-founder and senior vice president Ni Fei told ET that the brand—in its latest attempt at gaining a foothold in the India market—plans to pitch itself as a premium gaming device, and will leverage its complete ecosystem around gaming phones back in China.